James Scott

Any Good Google Adwords Quality Score Resources?

About a year ago, my Google Adwords account got hit pretty hard when Google introduced their new Quality Score standards. Basically, the formula for buying traffic from Google went from bid amount x click through rate to a new Quality Score system that takes into account many different factors such as the landing page, keywords, contact information, etc...

I basically shut down my Google AdWords account as I retooled my sites. I've been buying traffic from Yahoo recently, but I really want to get back into the Google results.

I'm looking for resources that can help me understand the Google AdWords Quality Score so I can start buying traffic through Google again.

I'm spending time on the Google AdWords official blog and doing some searches, but I'm not finding much.

Does anyone have a suggestion for a good resource that will help me buy more traffic through the Google AdWords system?

Thanks

Tags: adwords, google, quality, resources, score

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I'm still looking for information. I did some testing on Adwords, but have found it very frustrating. I don't see how my keywords, ads, and landing pages could be any more relevant than they are and yet AdWords says my minimum bid is 50 cents for what should be a low cost keyword.

I know a lot of people are frustrated. It is like trying to solve an intense mathematical equation that doesn't compute as it should.

One thing that really got me frustrated was that Google says my quality score is poor due to a lack of original content on my landing page. I did a chat with a Google representative and explained that all of the content is original relevant content. The Google rep then tells me that user submitted content in the form of blogs and discussions doesn't count as original content. What??? So I guess Google is telling me that my sites need to be less democratic and more authoritarian before I can buy traffic from them. This makes no sense.

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Google says their revenue is up from their AdWords program. I think one idea was to cut out some of the small time marketers by raising the minimum bid prices. That way, the big marketers can still afford to play in the system while many of the small marketers are taken out of the results. I think they wanted to take most of the small marketers out of the system because they felt they were less relevant since most small marketers are not the primary sellers of products, nor the authority sources for information.

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