I'm trying to figure out what I should do with my travel site.  The name of the site is based on the phrase cheap round trip. 

My initial idea is to create a community site for travelers so ideas and deals can be shared.  I know that the ad clickthrough rate and revenue is good, but getting people to the site and getting them to participate will be a challenge.  

The other obvious idea is to sell flights.  I have been looking for some sort of white label flight solution, but I'm not happy with the current options.  I could sell flights through an affiliate program, but I would rather let the ads do the selling since I get a guaranteed revenue share for those clicks.

I guess for now, I will continue to build the site as a community.  Even if I decide to sell flights later on, the community model will help me build traffic.