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Integrate Your AdSense & Analytics Accounts
I highly recommend that everyone should integrate their Google AdSense and Analytic accounts.
It is really easy to do. Once you integrate your accounts, you just put a piece of tracking code on your site on top of your pages before the first AdSense ad.
When you look at your Analytics account, you will then also see AdSense earnings information. You will be able to see what traffic sources and keywords are generating the most Adsense revenue. This is great information to have that wasn't available to me before.
One downside is that link ads are not included in the data.
Another downside is that it seems to have slowed the Analytics reporting time. Hopefully this is a temporary glitch because it is nice to see my stats in as real time as possible. Right now, my stats are only updated about every 12 hours.
I can't wait to get more data in my reports. I will be able to make much better decisions with this new information about where my AdSense revenue is coming from.
It is really easy to do. Once you integrate your accounts, you just put a piece of tracking code on your site on top of your pages before the first AdSense ad.
When you look at your Analytics account, you will then also see AdSense earnings information. You will be able to see what traffic sources and keywords are generating the most Adsense revenue. This is great information to have that wasn't available to me before.
One downside is that link ads are not included in the data.
Another downside is that it seems to have slowed the Analytics reporting time. Hopefully this is a temporary glitch because it is nice to see my stats in as real time as possible. Right now, my stats are only updated about every 12 hours.
I can't wait to get more data in my reports. I will be able to make much better decisions with this new information about where my AdSense revenue is coming from.
Tags: AdSense, Analytics, earnings, integrate, integration, reports
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Comment by James Scott on January 15, 2010 at 4:53pm - Well, I found out that if I designate my main site as the "primary" site within the AdSense and Analytics integration interface, then I don't have to add the extra piece of code to the site. I did this and took the extra code off my site, but the reports in Google Analytics is still slow. I was hoping it was the extra code that was slowing down my reports, but it must be the AdSense integration that slowed my Analytics reporting.
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Comment by paul on January 21, 2010 at 5:56pm
- Yes, I also highly recommend doing this. Any additional information you can get about your site is very important. On the web, the smallest things can make the biggest difference. I learned a lot about my sites when I integrated these two services. Completely changed the way I looked at my sites.
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Comment by Cliff Allen on January 25, 2010 at 8:53pm
- A lot of insights are available after connecting AdSense and Analytics. One that we use is seeing the AdSense revenue for each search term that brings traffic to a site. This helps us spot where we should focus our content creation actives to get the most revenue.
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Comment by James Scott on January 26, 2010 at 1:03pm
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Yes, the keyword Adsense report is one of my favorites. However, I thought more earnings would be coming from my search traffic. I found that most of my earnings are coming from my links and referrals instead of my search traffic.
All of my sites seem to have poor performance with search traffic. Not exactly sure why. I guess it is probably because people searching are looking for something specific and they either find it or don't find it on that one page. People that are linked to the homepage are introduced to the site in a more general way and are probably more open to looking through the site.
As for the search traffic problems, I have tried different colors, designs, and ad placements, but the search traffic still is usually a quick bounce. On one of my sites, the search traffic sticks a little better so it might be a combination of the mindset of the visitor along with the type of content on the site.
Nice to be able to understand all of this better with the new AdSense reports in Analytics.
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I agree that traffic from search engines (i.e., Google these days) "bounces" more than other sources. They've come from a search results page that has nine other options for them to explore, while a single link from another site suggested to them that "here's the one right answer to your problems," so they don't have other immediate options to explore.
SEO is a never-ending process of creating ideas to test and carefully tracking the results.
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