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I love the Google AdWords quality score system.

That is a bog step for me because I used to hate it.

The thing that changed was that I stopped advertising on Google AdWords. I figured out that my sites will probably never score well in Google Adwords so I might as well stop pulling my hair out.

The reason I now love the Google AdWords quality score is that some of my website revenue comes from Google AdSense. I want my visitors to click on quality ads with quality landing pages. This will make them happy customers who might click on more ads the next time they are on my site.

After cursing Google for many years, I know have a chance to look at their advertising platform from their point of view. Now I think they are doing a good job.

Now, if they would just give me a few more high quality organic listings in their search results we could be BFF.

Tags: google adwords quality score

Willie Comment by Willie on September 29, 2009 at 11:57pm
I still hate the AdWords quality score system.

I know it is meant to provide the best possible ads to web surfers while also being profitable to Google, but there are some huge flaws in the system.

I try having ads for a specific keyword leading to a site all about that specific keyword and the quality score tells me that my ads are not relevant enough. That is a bunch of baloney.
paul Comment by paul on September 30, 2009 at 9:10pm
As with most of my interactions with Google, I thought I had the quality score thing figured out and then it changed and I was back at square one with high minimum bid requirements.

Very frustrating!

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