One of the major problems with online advertising is that it leads publishers to focus on the ads instead of producing quality content.

The most extreme case of this is when you get to a page that is all ads. The website owner has basically trapped you in a dead end of ads where you can either click on an ad or back out.

When Google AdSense rules were changed to require some sort of content, web publishers started posting small amounts of keyword infested content that was often wrapped around ads.

Even today, with more rules trying to avoid these ad spamming pages, the problem exists where web publishers focus on pushing visitors to click on ads instead of reading the content on the page.

New advertising options allow words within the content to be linked to ads when clicked. This is almost as annoying as pop-up ads.

I am currently experiencing this problem on my own sites. I have found that if I write good articles and good headlines, people will read my site and spend a lot of time on it. However, they often don't click on any ads. If I write a bad headline (slightly off topic or a boring topic) then people will click on my ads at a higher rate.

Hmmmmm, deliver good content or make more money. The main issue here is that I make websites with the goal of making money.

I know that the long-term goal is to deliver enough good content to build an audience large enough to deliver good ad revenue while also having lots of people enjoying quality content. The problem is that I have been trying to attract this large audience for a long time and they are not on my sites yet.

I'm still creating lots of content on backpages in hopes of attracting more search engine traffic. However, on my front page, it is hard to justify doing anything other than setting my headlines and content in a way that generates immediate income.

I need the income to stay afloat and continue making my sites. If I can't stay afloat, nobody will be able to read the quality content I am capable of producing.

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Tags: online advertising, problem

lea Comment by lea on April 25, 2010 at 12:50pm
I have also had this issue. The better my content is, the less my ads get clicked.

I think this is why newspapers try to separate the editorial offices form the ad sales offices.

Unfortunately, those two offices are both located in the same brain.
Tom McCann Comment by Tom McCann on May 8, 2010 at 6:17pm
This must drive Google crazy (because of quality content and link issues)...
...or it simply drives them to the bank.

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