Confidence In A Digital Future

Comment by James Scott on June 1, 2008 at 11:35am

I agree Willie!

The internet is so young right now, but it is growing each day. It is just a matter of time before the internet and online business models will become more mature. Right now, newspapers have more people looking at their websites, but they only make a fraction of revenue online compared to their print editions. This won't stay like this for very long. The online advertising models are maturing and more advertisers are spending their ad dollars online.

I'm not sure why this is taking so long. Online advertising is much better than print advertising. I can't click on an ad in a print newspaper to find more information or to buy something. If I'm an advertiser, I have no idea how many people looked at my ad, but when I advertise online, I know exactly how many people clicked on the ad and I know how many people bought something after clicking on the ad.

I also have confidence in our digital future.

Comment by Willie on June 18, 2008 at 9:15am

I used tot hink that it would also help to have more of the "digital generation" grow into adult consumers, but now I realize that a lot of older people have grown into online consumers as they have become more familiar and confident in making purchases online.

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