Are you a digital publisher or a digital marketer?

 

The basic difference is that a digital publisher has something they want to share with the world.  A digital marketer is trying to make money on the internet as their primary goal.

 

 

Most people end up being a little bit of both, but your starting point will influence many of your decisions. 

 

A digital publisher already has a passion for the content, art, music, etc... they want to share…

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We all know the saying that content is king. However, is it just any type of content or does it need to be quality content?



One reason I'm asking this is because I saw the conversation in the forum about content farms. People upload very poor quality articles to content farms because the high authority of these content farms gives the articles a higher search engine placement. I'm glad to see that Google is starting to reduce the authority given to these content farms.



It… Continue

If your website or business has a page on Facebook, you can promote the page with a Facebook badge placed on your site.



This allows people to "like" your page on Facebook.



You get more people connected to your Facebook page and your Facebook updates will show on their walls. When they "like" your page, this update will be sent to all of their friends allowing a nice word of mouth referral to your site.



Here's the simple… Continue

One of the major problems with online advertising is that it leads publishers to focus on the ads instead of producing quality content.



The most extreme case of this is when you get to a page that is all ads. The website owner has basically trapped you in a dead end of ads where you can either click on an ad or back out.



When Google AdSense rules were changed to require some sort of content, web publishers started posting small amounts of keyword infested content that was… Continue

I made a change on my site today that made so much sense to me. It would make things better for my visitors and allow them to visit more pages.



After making the change, I watched my stats plumment. Visitors went to fewer pages and spent less time on my site. It doesn't make sense, but the numbers don't lie.



This teaches me again that I have to rely on my stats instead of relying on my rational thoughts. It also reminds me how important it is to have a good states program… Continue