I have been running my own company for a couple of years now.

The main thing I have discovered is I have to remain confident and work really hard.

I have tried to keep my costs very low. I don't have any employees right now and I work from home.

I almost pulled the trigger on a big expense (web design) and then a new software came along that allowed me to do everything I wanted for around $35 a month. Really glad I decided not to spend $600 month for design and programming services a few months ago.

What are your secrets and lessons learned in terms of running a business?