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Google Domination Of Search And Search Results
Google is the master of the internet right now. Almost 70% of people use Google to search for what they are looking for.
I'm wondering how long it will take before Google decides they shouldn't send people away. For example, if you are searching Google for videos, you will probably see results for YouTube or Google Video along with some others. As they buy more companies in more markets, many searches being done will lead to Google owned results.
The reason I have been thinking about this is because I just heard that Google is buying the review site Yelp. This adds another huge category of search results where Google can point to one of their own websites.
Since Google has so much of the search traffic, this is a threat to all other sites trying to gain traffic and marketshare.
One way I was thinking about this is that a lot of food companies depend on grocery stores to stock their products on their shelves. However, most grocery stores now stock their own version of almost every product in the store. These cheaper generics threaten the sales of the brand items on the shelves. What will happen to the food companies if all the stores decide to become like Trader Joe's where they mainly just stock their own products?
What happens online if most search results lead to a Google owned website?
I'm wondering how long it will take before Google decides they shouldn't send people away. For example, if you are searching Google for videos, you will probably see results for YouTube or Google Video along with some others. As they buy more companies in more markets, many searches being done will lead to Google owned results.
The reason I have been thinking about this is because I just heard that Google is buying the review site Yelp. This adds another huge category of search results where Google can point to one of their own websites.
Since Google has so much of the search traffic, this is a threat to all other sites trying to gain traffic and marketshare.
One way I was thinking about this is that a lot of food companies depend on grocery stores to stock their products on their shelves. However, most grocery stores now stock their own version of almost every product in the store. These cheaper generics threaten the sales of the brand items on the shelves. What will happen to the food companies if all the stores decide to become like Trader Joe's where they mainly just stock their own products?
What happens online if most search results lead to a Google owned website?
Tags: Google Domination, search results
Views: 0
Replies to This Discussion
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Permalink Reply by OICUAM2 on -
So far, I'm giving Google a pass on all of this. I just love the internet and I love that Google has made it better.
I can't wait for the day when the cable line-up on television is replaced by a Google search engine with all sites/channels accessible.
Yes, Google is buying into a lot of markets, but they also give access to a ton of sites. If Google ever becomes like a cable line-up where they have a set line-up of channels able to be accessed then I will hate them. However, for now, sites are ranked based on popularity and relevance. Asd webmasters, we can't ask for much more than that.
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Permalink Reply by James Scott on -
Great points about how the internet has opened things up for millions fo people. I also can't wait for the television screen to be opened up to more competition & channels.
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Permalink Reply by Tom McCann on -
Google also just bought a travel reservation software company that is the backbone for many online travel agencies. I'm sure it won't be long before you will see flight options and prices pop up when you do any type of travel related search.
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